Umnitza's commitment to service and product quality started in the Spring of 2000 when our founder Matt G. purchased some headlights for his own car that were incredibly expensive, were delayed due to various distribution channel problems, and didn't have many of the features that most customers have come to expect. Up until then, consumers had relied upon expensive ways to improve their lighting. The best method for replacing parts was still the local parts store, but the internet was growing and adoption of online shopping was skyrocketing.
Matt calculated that while the Internet would prove inefficient at competing with normal retail channels, it was perfect for retailing items not normally found at your local parts store. Through heavy word of mouth, Umnitza began to grow.
However, these lights were incredibly effective at providing much improved road visibility, and so the focus on lighting for umnitza began. Today, Umnitza has grown to include lighting for almost every vehicle from headlights to tails and everything in between. Umnitza is the leading innovator in LED lighting technology for many applications but our focus remains on providing the best value for your BMW.
The San Francisco Bay Area-based company brought the online lighting parts business to the consumer via the Internet, providing the same quality service and innovation that customers have experienced with other high tech gadgets. The number of products has grown from just over 50 to now over 5000+ and growing every day.
Umnitza has established partnerships with many leading brand-name companies. Due to these relationships, we are able to buy products at significant discounts, which then allows us to pass these incredible savings on to you.
We are committed to improving overall service quality to the aftermarket automotive community and providing products that fulfill a need or desire for the BMW, Lexus, and other enthusiast automotive markets.
üm•nitza, is equally dedicated to:
Matt calculated that while the Internet would prove inefficient at competing with normal retail channels, it was perfect for retailing items not normally found at your local parts store. Through heavy word of mouth, Umnitza began to grow.
However, these lights were incredibly effective at providing much improved road visibility, and so the focus on lighting for umnitza began. Today, Umnitza has grown to include lighting for almost every vehicle from headlights to tails and everything in between. Umnitza is the leading innovator in LED lighting technology for many applications but our focus remains on providing the best value for your BMW.
The San Francisco Bay Area-based company brought the online lighting parts business to the consumer via the Internet, providing the same quality service and innovation that customers have experienced with other high tech gadgets. The number of products has grown from just over 50 to now over 5000+ and growing every day.
Umnitza has established partnerships with many leading brand-name companies. Due to these relationships, we are able to buy products at significant discounts, which then allows us to pass these incredible savings on to you.
We are committed to improving overall service quality to the aftermarket automotive community and providing products that fulfill a need or desire for the BMW, Lexus, and other enthusiast automotive markets.
üm•nitza, is equally dedicated to:
- Supporting customers, distributors, certified installers, and retailers anytime, anywhere
- Providing free and updated technical videos and documentation to the aforementioned constituents
- Offering quality products at reasonable prices
- Providing exceptional customer service anytime, anywhere, to anyone
- Contributing to increased knowledge of the aftermarket communities through our service and participation in local, regional, national, and international events
- Enhancing the comfort level of each potential buyer
